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Nick is one of the travel industry’s leading experts on destination marketing. As founder and CEO of SE1 Media, a specialised destination consulting firm and the Digital Tourism Think Tank, Nick has worked with hundreds of destinations helping to navigate the complexities of an increasingly digital visitor experience.
As a key industry figure, Nick is the organiser of many leading conferences, seminars and roundtables, such as the Digital Tourism Innovation Campus and Digital Debates at the world’s leading travel shows. Nick is also an experienced keynote speaker, frequently contributing to high-level discussions at the tourism industry’s most prestigious events.
Nick is one of the youngest entrepreneurs in the tourism industry, discovering his roots as a CEO in the travel business at age twenty-two and since establishing the leading platform for destinations to exchange knowledge and best practice in digital. His contribution to the industry spans many years, including as board member on key industry bodies, Executive Director of the European Travel Commission, the preparation of pivotal European Ministerial accords and delivering ongoing thought leadership to political, institutional and industry stakeholders.