The Digital Tourism Think Tank is an international knowledge hub that aims to provide thought leadership to the tourism industry in digital marketing best practice. In essence, it is a professional industry platform that facilitates the exchange of knowledge, best practice and expertise in digital.

The Digital Tourism Think Tank and its founder Nick Hall are supported by his team at SE1 Media, who have great experience in the tourism industry. In addition, the Digital Tourism Think Tank puts together a team of experts in diverse and varied fields of the tourism industry.

In the past year,  the Digital Tourism Think Tank has become something of a tourism industry phenomenon, creating strong interest amongst the marketers working inside tourism organisations, companies supplying to the industry, NGOs representing the industry and even international political institutions, whose role it is to support the industry. The Digital Think Tank’s activities span across four key areas:

Case Studies

All year round, we write case studies on the most innovative campaigns, approaches and initiatives in digital destination marketing.

Best Practice

Together with our partners we create a range of best practice reports, to give state of the art insights into tourism marketing topics.

Events & Workshops

The Think Tank organises unique and memorable events, including conferences, workshops, industry debates, executive roundtables and webinars.


Our research ranges from a short ‘industry views on’ to fully fledged quantative and qualitative benchmark research.

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