Benchmarking digital presences of destinations and tourism businesses is one of the core strength of the SE1Media Team. We have developed our very own qualitative, user-centred benchmark methodology that provides a comprehensive analysis and evaluation of websites and mobile sites from every angle. Unlike quantitative benchmarks, our methodology takes the unique strategy of each website, as well as the user experience throughout all travel stages into account.
The results from our benchmark reportd will provide you with an accurate idea of where you stand in comparison to your competitors. Our benchmarks deliver unique and strategically important insights, including:
- State of the art in digital marketing in your field
- Identifying leading and unique best practice examples in each category
- Identifying the overall best in class website for each category
- Analysing in-depth the performance of your key competitors