Our team of dedicated research analysts constantly monitors the digital landscape, in order to spot the newest developments and rising trends in the digital tourism domain. Given the pace of change in the travel sector, managers and key decision makers need to harness the opportunities that digital technologies offer, to meet consumers’ changing demands and needs.

These insight can be tailored to your key markets and summarised in a compelling trends report. Such a report will equip you with an in-depth understanding of the most critical changes in the digital tourism landscape. It specifically enables you to:

  • Understand where the industry is moving in the short and mid-term
  • Recognise critical opportunities based on technological innovation
  • Obtain in-depth insights in order to generate strategic competitive advantages
  • Gain market specific knowledge

The industry trends report provides you with both a holistic overview of global trends, but also specific insights into your key source markets. Get in touch with the team at SE1Media to discuss the potential markets that you would like to be investigated.

Our trends research is based on a systematic review of the latest, most high level industry reports and statistics available on digital technologies, tourism and consumer behaviour. This will equip you with an in-depth understanding of the most critical changes in the digital tourism landscape.

Our industry trends research is designed to help you to understand the most pressing trends, to provide you in-depth market insights and to identify innovative and good practice case studies from the field of tourism and beyond. This enables you to:

  • Understand where the industry is moving in the short and mid-term
  • Recognise critical opportunities based on technological innovation
  • Obtain in-depth insights in order to generate strategic competitive advantages

Social Media

Our research examines in-depth the rising trends with regards to social networking, the underlying consumption patterns and tourism specific developments. It highlights the potential that leveraging the latest innovations in social media offer for tourism organisations, and provides in-depth insights for your key source markets.

Mobile

Mobile technologies are transforming the global tourism industry fundamentally.  Our reports investigates the rising trend of mobile technologies and evaluate how it will impact on the tourism domain in general and you key markets in particular. It also highlights strategic opportunities and challenges for your organisation.

Consumer behaviour

Consumer behaviour changes at a staggering pace, as digital technologies have intruded every last corner of modern life. Our reports explore the recent consumer trends, by highlighting the most disruptive changes and critical developments in consumer and search behaviour in your key markets. These trends are examined under careful consideration of crucial geographic and demographic factors, and strategic recommendations are provided.

Industry trends and innovations

The tourism industry is known for residing at the cutting edge of technology adoption, as digital has developed into the main driving forces behind marketing and management innovations in the travel sector. The trends report examines digital opportunities, including technology enhanced experiences, augmented reality, reputation monitoring, gamification and participative consumer interaction.

Interested in Trends Research?

If you are interested in our benchmarking services or have any further questions, we would be happy to talk to you.