SE1Media | TUI Podcasts

TUI Podcasts

SE1 Media has conducted this project for TUIfly.com, whereby a team of two German speaking travellers were sent on missions to produce audio podcasts about the range of destinations within the low-cost airline’s network. Over the course of a year, presenters Frank Brückner and Emily Behr were chosen to travel to every destination on the airline’s route network and come back with audio reports, comprising a mix of interviews, thought pieces and reviews of the places they visited.

The TUIfly podcasts proved a huge success for the airline and received a total of more than 1 million downloads in the first year. SE1 Media worked closely with the TUIfly team in Hannover to lead the project and set-up a temporary campaign HQ in Berlin, where the team gathered to plan, record and edit all the material for publishing.

Details

Date
January 1, 2006
Client
Tuifly.com