Our experience of working with hundreds of destinations over the years has enabled us to gain a unique understanding of the challenges faced every day by the transformative shifts in technology and the impact on traditional approaches to marketing. With our expertise in digital trends, we’ll have developed an approach to working with all levels of management to understand, adapt to and embrace the changes and exciting opportunities brought by the rise of the connected visitor.

To help you with these changes, our team has developed an interactive hands-on workshop so you, your Directors and your staff can embrace the changing world of travel in unison. Invite us to tackle these challenges with you.

One-Day Digital Leadership Workshop

Here's what we'll cover...

Holistically, let’s get to grips with

  • The changing visitor cycle: remodelling your strategy
  • Current and future trendspotting

Traditional vs. Disruptive

  • Where does your organisation sit on the scale?
  • Permission to disrupt: why embracing disruption is good

Changing the Status Quo

  • The management approach
  • Performance & making the case for investment

for CEOs

The Digital Natives Walkshop will take a select number of participants on an interactive destination discovery, to learn how businesses can effectively engage with visitors on a social, local and mobile level. This is a unique opportunity to understand, learn and experience how actual travellers and digital natives are navigating themselves around a destination and what opportunities there are for tourism businesses and destinations.

This Walkshop in particular focused on Digital Natives as a group of travellers that are tech savvy and use a number of different digital channels and technologies when travelling and navigating around a town destination.

Attendees of the Digital Walkshop will navigate and fulfil certain tasks along different routes and stops. They will learn how visitors can be turned into ambassadors and can help strengthen the reputation and awareness of different places of interest.

Through this active way of experiencing a destination, it will be much clearer to attendees of the Walkshop:

    • Which local marketing opportunities do businesses and destinations have
    • What content and information would consumers like to find
    • How are consumers engaging on social channels
    • What influences consumer decision making
    • What digital opportunities all marketers attending could tap into

for Marketing Directors

The Digital Natives Walkshop will take a select number of participants on an interactive destination discovery, to learn how businesses can effectively engage with visitors on a social, local and mobile level. This is a unique opportunity to understand, learn and experience how actual travellers and digital natives are navigating themselves around a destination and what opportunities there are for tourism businesses and destinations.

This Walkshop in particular focused on Digital Natives as a group of travellers that are tech savvy and use a number of different digital channels and technologies when travelling and navigating around a town destination.

Attendees of the Digital Walkshop will navigate and fulfil certain tasks along different routes and stops. They will learn how visitors can be turned into ambassadors and can help strengthen the reputation and awareness of different places of interest.

Through this active way of experiencing a destination, it will be much clearer to attendees of the Walkshop:

    • Which local marketing opportunities do businesses and destinations have
    • What content and information would consumers like to find
    • How are consumers engaging on social channels
    • What influences consumer decision making
    • What digital opportunities all marketers attending could tap into

for Digital Executives

The Digital Natives Walkshop will take a select number of participants on an interactive destination discovery, to learn how businesses can effectively engage with visitors on a social, local and mobile level. This is a unique opportunity to understand, learn and experience how actual travellers and digital natives are navigating themselves around a destination and what opportunities there are for tourism businesses and destinations.

This Walkshop in particular focused on Digital Natives as a group of travellers that are tech savvy and use a number of different digital channels and technologies when travelling and navigating around a town destination.

Attendees of the Digital Walkshop will navigate and fulfil certain tasks along different routes and stops. They will learn how visitors can be turned into ambassadors and can help strengthen the reputation and awareness of different places of interest.

Through this active way of experiencing a destination, it will be much clearer to attendees of the Walkshop:

    • Which local marketing opportunities do businesses and destinations have
    • What content and information would consumers like to find
    • How are consumers engaging on social channels
    • What influences consumer decision making
    • What digital opportunities all marketers attending could tap into